Pricing for brands and businesses of all sizes
Connect to your audience with branded links, QR Codes, and landing pages that will get their attention.
New: Bitly Assist is here—create links and analyze performance with AI, included on Core plans and above.
Save up to 34% with our annual plans
Pay annuallyPay monthly
With ads
Limited Free
$0/month
$0/month
Try it out for free
- 2 QR Codes/month
- 5 links/month
- 2custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
$10/month (annual charge of $120)
Annual Plan Only
Unlock powerful data
Everything in Limited Free, plus:
- 5QR Codes/month
- 100links/month
- 5custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Recommended
Growth
$29/month (annual charge of $348)
$35/month
Create memorable brand experiences
Everything in Core, plus:
- 10 QR Codes/month
- 500 links/month
- 10custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
$199/month (annual charge of $2.388)
$300/month
Scale your connections
Everything in Growth, plus:
- 200 QR Codes/month
- 3,000 links/month
- 20custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
One platform for teams to collaborate on short links, QR Codes, and landing pages at scale. Power your business with advanced analytics, seamless integrations, and trusted security.
Custom pricing
Custom number of links, QR Codes, and landing pages
Everything in Premium, plus:
Multiple users & group permission management
At-scale link & QR Code generation
Advanced performance tracking
Customized onboarding & priority support
Dedicated customer success manager
High-volume API & webhook access
99.9% SLA uptime
SSO logins
Detailed Feature Comparison
| – | LIMITED FREE | CORE | GROWTH | PREMIUM | ENTERPRISE |
| Save up to 34% with our annual plans Pay annuallyPay monthly | $0/mo$0/mo Get Started | $10/mo($120 annually) Annual plan onlyGet Started | $29/mo($348 annually)$35/mo Get Started | Get Started | CustomCustom Get a Quote |
| Link Management | |||||
| Short Links Total number of URLs you can shorten on a monthly basis | 5/mo | 100/mo | 500/mo | 3,000/mo | Custom |
| Redirects Change the destination page for links and QR Codes | - | 5/mo | 20/mo | 110/mo | Custom |
| Branded Links Create links with your own custom domain (so bit.ly/2m75BWD becomes yourbrnd.co/2m75BWD) | - | - | |||
| Auto-Branded Links Links created by others on Bitly’s website are branded with your custom domain | - | - | - | - | Custom |
| Custom Back-Halves Insert your own words at the end of a link (so bit.ly/2ZonlUz becomes bit.ly/MyOnlinePage) | 3/mo | 100/mo | 500/mo | 3,000/mo | Custom |
| Link Clicks Number of clicks allowed on the links you create | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Mobile Deep Links Point links to your mobile app and track their performance | - | - | - | ||
| Bulk Creation Create multiple links with a single CSV or Excel upload | - | - | 100/upload | 3,000/upload | Custom |
| QR Codes | |||||
| QR Codes Total number of QR Codes you can create on a monthly basis | 2/mo | 5/mo | 10/mo | 200/mo | Custom |
| Redirects Change the destination page for links and QR Codes | - | 5/mo | 20/mo | 110/mo | Custom |
| Custom Logo Customize your QR Code with your own logo | - | ||||
| Color Options Change the color or add gradients to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
| Frames Add a frame to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
| Pattern Customizations Add various dot patterns to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
| Download Format Download the QR Code as a PNG, JPEG, or SVG | PNG/JPEG/SVG | PNG/JPEG/SVG | PNG/JPEG/SVG | PNG/JPEG/SVG | PNG/JPEG/SVG |
| Scans Number of scans allowed on the QR Codes you create | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Bulk Creation Create multiple QR Codes with a single CSV or Excel upload | - | - | 10/upload | 200/upload | Custom |
| Custom Landing Pages | |||||
| Quantity Total pages available to use | 2 | 5 | 10 | 20 | Custom |
| Branding Create a page with or without a Bitly logo | Bitly Branded | Enhanced | Enhanced | Enhanced | Enhanced |
| Customization Options Pre-designed themes, templates, and flexible page layouts to build and style your landing page | Limited | Advanced | Advanced | Advanced | Advanced |
| Digital Business Card Create, customize, and share a virtual contact card to grow your network | Limited | Advanced | Advanced | Advanced | Advanced |
| YouTube Embed Insert YouTube video directly on your landing page | |||||
| Profile & Background Image Upload Customize your page with your own visuals | |||||
| Social Icons Display your top social media platforms through social icons | |||||
| QR Code Create a QR Code that directs people to your page | |||||
| Custom Domain Essentials | |||||
| Complimentary Custom Domain* A dedicated custom domain for your short links | - | - | |||
| Multiple Custom Domains* Add more than one custom domain to boost brand visibility and build trust with your audience | - | - | - | - | |
| Domain Finder Choose the perfect custom domain from Bitly to build your brand | - | - | |||
| Domain 1-Step Setup Set up a dedicated custom domain without ever leaving the Bitly platform | - | - | |||
| Domain Guard Built-in safeguards protect your privacy so you can focus on growing your brand | - | - | |||
| Domain Root Router Guide visitors to your page if they only enter your custom domain | - | - | |||
| Domain 404 Error Fixer Keep traffic coming by pointing visitors to your web page if they mistype your link | - | - | |||
| Analytics & Reporting | |||||
| Data History View historic performance of links, QR codes, and Pages | - | 30 days | 120 days | 1 year | 2 years |
| Activity Over Time View activity for links and QR Codes over time | - | - | |||
| Country-Level Data Access country-level tracking for your links, QR codes, and Pages | - | Top 10 | |||
| City-Level Data Access city-level tracking for your links, QR codes, and Pages | - | - | - | ||
| Device Data Access to device data for links, QR codes, and Pages visits | - | - | - | ||
| Referrer Data Access referrer-level tracking | - | ||||
| Data Export Export link, QR code, and Pages data out of Bitly | - | - | |||
| Landing Page Engagement Access landing page data from clicks, downloads, and other actions | - | ||||
| Landing Page Views Access landing page view data | |||||
| Custom Analytics Dashboards Build dashboards to view cross-channel reporting | - | ||||
| Dashboard Quantity Total dashboards available to use | - | 2 | 10 | 10 | Custom |
| Campaign Management | |||||
| Campaigns Group and manage links in bulk | - | - | - | ||
| UTM Builder Add UTM parameters to your links and QR Codes through Bitly | - | ||||
| UTM Presets Save and reuse UTM parameters | - | - | |||
| Bulk Import to Campaigns Add multiple links to a campaign via CSV | - | - | - | ||
| Export of Campaign Data Export your campaign data to a CSV file | - | - | - | ||
| Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | - | - | - | - | Available for Purchase |
| Data Delivery | |||||
| API Requests Total number of requests you can make each month to the Bitly API | 1,000/mo | 5,000/mo | 25,000/mo | 50,000/mo | Custom |
| Webhooks Capture and send notification in real-time on any click, enabling near-limitless workflows options | - | - | - | - | |
| Mobile Deep Link Reporting Monitor the success of mobile deep link app installs and link performance | - | - | - | - | |
| Integrations Connect Bitly to your existing apps and create links and QR Codes in your current workflows | |||||
| SLA Uptime Get guaranteed top service and performance quality with our service level agreement | - | - | - | - | 99.9% |
| Platform Access | |||||
| Web Browser Extensions Shorten links right from Chrome, Edge, and Firefox with our browser extensions | |||||
| Mobile App Shorten links, create QR Codes, customize your landing page and view metrics on Android and iOS devices | |||||
| Device-Specific Web Access Securely access the Bitly platform with any device and web browser | |||||
| Admin Features | |||||
| Group Permissions Place campaigns, users, or departments into distinct groups for more controlled collaboration | - | - | - | - | |
| User Management Control which groups and links your users have access to | - | - | - | - | |
| SSO Self-Service Setup Have one less password by accessing Bitly through SSO | - | - | - | - | |
| 2-Factor Authentication (2FA) Add a layer of protection by verifying your login with a mobile device | |||||
| Activity Log Track user activities across accounts for visibility | - | - | - | - | |
| Account Discovery Enable teammates to find and request access to your account for improved collaboration and security | - | - | - | - | |
| Customer Success | |||||
| Help Center Access our extensive collection of help articles | |||||
| Support Connect with our dedicated support team for assistance | - | Basic | Basic | Basic | Priority |
| Customer Success Manager Unlock the most value from Bitly with a dedicated Customer Success Manager | - | - | - | - | Assigned |
| Onboarding & Setup Get your team up and running with help from our Bitly experts | - | - | - | - | Personalized |
| – | Get Started | Get Started | Get Started | Get Started | Get a Quote |
*Your data stays yours and is never used to train AI models. Enterprise plans include admin controls over AI feature access.
**Custom domain registration included with subscription
Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen.
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.